The Never Quit Challenge invites select veterans from, military, Special Operations & SAR Communities. Each operator will be assigned a Kawasaki Ultra LX JET SKI® on a rotational basis at the check points or refueling stations along the route.


About Kawasaki Motors Corporation USA

 Photo of NQC Founder, Shawn Allladio by Mark Clemons

The NQC has a staff of 30 land crew and JET SKI operators

• Riders can run full NQC ‘legs’ per day or switch out during refueling stops

• Operators have a chase vehicle and communication systems

• Operators will be wearing a full PPE (Personal Protective Equipment) Kit while underway

• NQC vessels will be holding survival and emergency gear plus Federal and State required emergency equipment

• NQC operators will use any or all of the following; GPS, Personal Locator Beam, Tracking device, cell phone and VHF Marine Radio on their person 

• The NQC ride will have a 2 tracking pages on the internet for supporters to follow their progress

• NQC operators will be riding in support of four select charities

• NQC staff will be staging for 3 fundraisers, one in Morro Bay, CA, the second in Long Beach, and the third in San Diego, Califronia


Purple Heart Patriots Challenge, photo by David Pu'u


100% of your generous contributions will go to the teams selected charities. Our riders have taken on the responsibility to raise their funds needed for participation in the event which are separate from the charity donations.

By supporting financially the Never Quit Challenge you enable the supporting charities to continue the good outreach work to the combat veterans and their families.


 Donate Now!




The Never Quit Challenge Flag Memorial is a moving memorial in honor of our NQC fallen Special Operations KIA and U.S. Military divisions.

Each stop the flags will be flying. Please stop by and pay your respects.


Purple Heart Patriots Challenge, Photo by David Pu'u

The NQC mobile flag display at the Purple Heart Patriots Challenge, photo by David Pu'u

Brian Largarticha produced our mobile flag displays, and he has also fabricated our JETSKI cages for emergency gear, thank you Brian!

Service Banner



 Service flag or service banner in theUnited States is an official banner that family members of service members can display. The flag or banner is defined as a white field with a red border, with a blue star for each family member serving in the Armed Forces of the United States during any period of war or hostilities in which the Armed Forces of the United States are engaged.


A gold star (with a blue edge) represents a family member that died during service, without specifying cause of death. The deceased might have been killed in action, or died due to unrelated causes.


The individuals entitled to display the service flag are clearly defined in 36 USC § 901 which reads:


“A service flag approved by the Secretary of Defense may be displayed in a window of the place of residence of individuals who are members of the immediate family of an individual serving in the Armed Forces of the United States during any period of war or hostilities in which the Armed Forces of the United States are engaged.” 


The U.S. Code also discusses the wearing of lapel pins.


Silver Star Service Banner

The tradition of a service banner with a blue star covered with silver threads to represent wounded service personnel began in 1917or 1918 following the suggestion of Women’s Committee of the Council of National Defenses but faded from use sometime between World War I and World War II. When the use of Blue and Gold Star Service Banners was formally adopted into the United States Code and made official, the tradition of the Silver Star Banner was overlooked.


The Department of Defense, given the authority to govern the use of the service banners,concluded that existing Blue Star Service Banner or Gold Star Service Banners and Flags could not be altered. A new Silver Star Service Flag and Banner were designed and were quickly accepted widely used throughout the United States.


"Resolved, That the Senate designates May 1, 2010, as ‘Silver Star Service Banner Day’ and calls upon the people of the United States to observe the day with appropriate programs, ceremonies, and activities."


Service banner history:  there is also a "War Mothers" Flag that was first flown over the capitol on Veterans Day in 1926. This Flag is still flown every year on Veterans Daystarting at 11 minutes after 11 o'clock to sundown.


Gold Star Wives



Gold Star Moms



Blue Star Mothers



Never Quit Challenge Supporter






NQC founder Shawn Alladio (second from left)


Who Stands Behind the Flag was a flag tribute that ended in December 2012

Who Stands Behind the Flag YOUTUBE Video Tribute - 'The Story'

Who Stands Behind The Flag?  America does.
Two flags were thrown away within a mile of one another on Memorial Weekend 2012.  I entered into discussion with David Pirate Tew and David Pu'u regarding the symbolism, value and neglect regardingg these two flags on one of our Nation's most signifiant holidays. We decided prior to retiring the flags to run a documentary to bring awareness to America regarding the prinicipals and people whom this flag represents, we hope you enjoy the video.
My youngest daughter found the second one abandoned at a bus stop one mile away from the first flag we found draped over a shopping cart in a parking lot.  We retrieved them and contacted David Tew who works with local Boy Scout Troop 242 to request a retirement for them.  
Before these flags were retired we conducted a photo essay with my friends and K38 Students.  They were retired on December 8th, 2012 by Boy Scout Troop 242
God Bless America
Shawn Alladio - K38

Boy Scout Troop Flag Retirement

United States Flag Code outlines certain guidelines for the use, display, and disposal of the flag. For example, the flag should never be dipped to any person or thing, unless it is the ensign responding to a salute from a ship of a foreign nation. This tradition may come from the 1908 Summer Olympics in London, where countries were asked to dip their flag to King Edward VII: the American flag bearer did not. Team captain Martin Sheridan is famously quoted as saying "this flag dips to no earthly king", though the true provenance of this quotation is unclear. 
A tattered flag at Spokane Valley Police Headquarters, Spokane, Washington

The flag should never be allowed to touch the ground and, if flown at night, must be illuminated. If the edges become tattered through wear, the flag should be repaired or replaced. When a flag is so tattered that it can no longer serve as a symbol of the United States, it should be destroyed in a dignified manner, preferably by burning. The American Legion and other organizations regularly conduct flag retirement ceremonies, often on Flag Day, June 14. (The Boy Scouts of America recommends that modern nylon or polyester flags be recycled instead of burned, due to hazardous gases being produced when such materials are burned.)

Significantly, the Flag Code prohibits using the flag "for any advertising purpose" and also states that the flag "should not be embroidered, printed, or otherwise impressed on such articles as cushions, handkerchiefs, napkins, boxes, or anything intended to be discarded after temporary use". Both of these codes are generally ignored, almost always without comment.

One of the most commonly ignored and misunderstood aspects of the Flag Code is section 8. "The flag should never be used as wearing apparel, bedding, or drapery." Section 3 of the Flag Code defines a flag for the purposes of the code. Contrary to popular belief, the U.S. Flag Code does permit the use of flag design in fashion et cetera, provided that such a design was not formed using the actual design of the flag. The wearing of any article of clothing representing the flag is allowed, however, the flag itself is not.

Although the Flag Code is U.S. federal law, it is only binding on government institutions displaying the flag: there is no penalty for a private citizen or group failing to comply with the Flag Code and it is not widely enforced—indeed, punitive enforcement would conflict with the First Amendment right to freedom of speech. Passage of the proposed Flag Desecration Amendment would overrule legal precedent that has been established.

Each of the NQC staff members and operators will be carrying USA Flags inside their lifejacket pouches or on their person.  These folded flags will be waterproofed in a symbolic display of the warrior spirit.
During the 2013 NQC; a flag of special significance was carried by all team members.  The operators carried S01 Pat Feeks American flag onboard the Jetski named in his honor.  
This is Pat's flag that he wore in his backpack on all his combat missions. It is the flag he carried the day he died. His surviving spouse, Emily Feeks had asked for the flag to be transported along the route.
This is a significant honor and Pat's brothers were the ones who carried his flag. Pat would have loved to be on this ride, we will not forget him.

Team Operators are carrying flags, but they are also carrying coins both by land and sea.  Feeks Challenge coins, team coins, and NQC coins.  It's a moving memorial over land and water.
The coins are shrink wrapped and the flags are wrapped with silica to absorb any moisture.  All are carried with dignity and transported with respect.
These are the memories that drive us.  This is who we are.

Emily and S01 Patrick Feeks Flags Video
PPF founder Jared (L) and Pat Feeks (R)